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We're pleased to announce the global launch of the 'Bridgestone E8 Commitment', a powerful expression of our corporate commitment towards 2030, to support the realisation of a sustainable society.

E8 builds on the company's vision to provide social and customer value as a sustainable solutions company and provides a set of eight values, not just to drive business growth and transformation but to do so in a sustainable way, together with employees, partners and society.

Learn more here.


Bridgestone’s Potenza Sport has achieved one of its most prestigious award wins to date, after winning the Auto Express Summer Tyre Test for 2022. The ultra-high performance tyre came out on top over six rival products when tested in the 18in size in another significant triumph, having won the AutoBild sportscars’ sports tyre test in 2021.

To achieve the Potenza Sport’s cutting-edge performance, Bridgestone applied various new, innovative technologies in tread pattern, compound and construction. The tyre’s tread design applies several new cutting-edge features, including innovative 3D sipes to increase shear stiffness, with benefits in braking and abrasion resistance; the compound, thanks to an optimized formula combined with innovative mixing technology, improves wet and dry performances.

Read more here.

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