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Nov 08 , 2015


DUBAI, UAE, 8th November 2015 – In line with its commitment to bring safety and reliability on the road to everyone, First Stop, Bridgestone’s flagship retail brand opened its new branch in Al Qusais in the presence of top officials from Bridgestone MEA and  Nasser Bin Abdullatif  Alserkal, Bridgestone’s distributor for Dubai and Northern Emirates, and its business partners. 


On this occasion Tariq Al Rasheed, Retail Director, Nasser Bin Abdullatif Alserkal  said, “The opening of the Al Qusais Service Center is a very important step in our overall strategy to enhance our connection with our customers and deliver a higher level of satisfaction”


Together with Nasser Bin Abdullatif Alserkal, First Stop aims to contribute to the community by prolonging the life of its customer’s vehicles and promoting road safety.


“As the world’s No.1 tyre and rubber manufacturer, Bridgestone is committed to providing quality products, which enhance the safety of those who use our tyres every day. This commitment can be experienced in our First Stop service centers through our 4C promise of Convenience, Confidence, Comfort & Care where safety is at the heart of everything we do. Bridgestone is proud of its commitment to quality, not just in the tyres that we provide but also in the quality of the entire range of services and customer care.” said Emmet Guiry, General Manager, Sales and Marketing, Bridgestone Retail MEA.


Aside from a comprehensive range of tyres and tyre services, First Stop also provides quality auto care services such as oil & filter change, battery change, braking system service, wiper blades, fuel additives, and free vehicle safety check.    


Since its commencement in 1994, First Stop has established itself as one of the fastest growing pan-European retail brands of almost 2,000 tyre and car service centres in 25 countries, selling over 10 million tyres a year.

After officially launching the First Stop concept in the MEA region at the Dubai International Motorshow in 2013, Bridgestone Middle East & Africa is expanding the First Stop network to approximately 100 service centers across the MEA region in the coming years.


“First Stop focuses on delivering the highest quality service by professionally trained Tyre & Auto-Care specialists in order to maintain safe vehicle conditions while also educating motorists about tyre safety & preventative maintenance ,” said Babar Naseem, Operations Manager, Nasser Bin Abdullatif Alserkal.


To learn more about First Stop’s services, offers and locations, please visit

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