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Mar 03 , 2011

Dubai, March 3, 2011 – Bridgestone Middle East & Africa FZE today announced the launch of the Firestone TZ700 in the Middle East and Africa markets. The new tyre, that will further the array of Firestone’s tyre range, will be available from tomorrow in all Firestone dealers across the region. The Firestone brand is the only tyre brand known in the world to have appeared in every Indy Racing League contest in the US. Such exclusivity gave Firestone excellent showcases to demonstrate technology, along with the state-of-the-art laboratory for testing and evaluating new materials and construction processes for street and highway tyres. Today, in the Middle East & Africa markets, Firestone proudly showcases an addition to its roster of creations with the launch of Firestone TZ700, the successor to the popular TZ100, a touring tyre ideal for everyday driving. The technology and research behind this new Firestone creation offers drivers the optimal handling performance and reliability. Everything from tread placement to grove positioning has been optimally studied and realized to deliver low-noise performance and minimize irregular tread wear. Improvements include: wear resistance providing a longer tyre life; the handling response has been improved thanks to the new center rib; the coupled ribs have been hardened to reduce the road noise. The Firestone TZ700 is the ideal choice for the drivers seeking the enhanced performance and safety of a modern tyre, combined with the comfort and low noise of a touring tyre. More information on distributor contact details on your area are available on Bridgestone Middle East & Africa FZE website

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