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Bridgestone's ‘Scratch & Win’ promo with Nile Projects receives overwhelming response in Egypt market

Sep 07 , 2020


Bridgestone, the leader in advanced solutions and sustainable mobility, revealed that the recently concluded ‘Scratch & Win’ promotion that they ran in partnership with Nile Projects and Trading Company was able to receive overwhelming response from the Egyptian market. The campaign was aimed at providing a better customer experience when purchasing tyres in Egypt, especially during the coronavirus (COVID-19) pandemic.

According to Bridgestone senior officials, the ‘Scratch & Win’ promotion is part of the company's series of initiatives that have been designed to engage customers globally. Under the latest promotion, customers' were able to get a chance to improve their fitness regimen via the diverse range of gift items to be won, including a bicycle, setup bench, yoga mats, sportswear, and a workout bar available once they purchased four tyres.

Stefano Sanchini, Regional Managing Director, Bridgestone MEA, said, “We are deeply pleased at the strong response that we have received for our ‘Scratch & Win’ promo, which reflects our continuing efforts to create innovative ways to engage customers where they can take the most benefit when replacing their tyres. The promotion looked towards focusing on fitness--a trend that we are seeing nowadays across people who want to commit to as part of enhancing their lifestyles. Most importantly, road safety must be the highest priority for customers and through this promotion, we hope to encourage them to invest wisely and buy only quality tyres from authorized dealers.”

“We understand the need to always practice road safety, which is why we strongly recommend that car owners replace their tyres regularly to benefit from optimum handling and control of their car and enjoy the full performance of their cars when driving. It has its cost-savings benefits as well while ensuring them of better driving experiences, comfort and safety,” concluded Sanchini. Bridgestone is widely known the world over for its ability to deliver the highest quality, safety and performance, even in extreme conditions. It provides a range of sustainable mobility solutions which aim to contribute to social and environmental advancement with care, confidence and creativity.


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