News Archives

Bridgestone's Mobox introduces all-in-one solution at Al Masaood outlets

Nov 15 , 2021


Al Masaood outlets in Mushrif, Sea Palace and Al Ain to offer customized packages of premium tyres, warranty, and maintenance services

Mobility solutions provider Bridgestone has announced a partnership with Al Masaood TBA to bring Mobox to Abu Dhabi and Al Ain. Mobox, Bridgestone’s first ever all-in-one approach to buying tyres and car maintenance, will be available in Al Masood outlets in Mushrif, Sea Palace, and Al Ain. The subscription package offers a flexible range of services that can be customized such as tyres, full warranty, and other car-related services available on a one-time or monthly payment terms.

Three types of Mobox packages will be available to meet varying needs of customers - Mobox light, Mobox plus and Mobox premium. These packages include 2/4 tyres and services like tubeless valves, tyre fitting, wheel balancing, nitrogen filling, wheel alignment, tyre rotation, aircon services, with a peace of mind warranty. With Mobox, Bridgestone aims to reduce the possibility of unexpected bills by offering a flexible payment scheme for tyres as part of the company’s vision to simplify vehicle maintenance for customers, while also helping them save costs.

Designed to bring value to customers through a personal vehicle maintenance subscription model, Mobox was initially launched in Dubai in January 2020 with a 69 per cent of customers preferring Mobox Plus. In response to the growing demand, Bridgestone partnered with Al Masaood to bring these unique and flexible services to its Abu Dhabi customers.

Stefano Sanchini, Regional Managing Director, Bridgestone Middle East and Africa said: “We were able to identify challenges faced by customers and Mobox is a simple, easy value and affordable solution to address those changing social needs. In line with Bridgestone’s goal to take the lead in providing mobility solutions, this new comprehensive solution is tailored to reduce the cost and inconvenience that come with vehicle maintenance. We want to give our customers a smooth and peaceful driving experience as part of our mission of ‘Serving Society with Superior Quality. We look forward to working with our partner Al Masaood who fully understands the local market and the importance of bringing specialized tyre services to the Abu Dhabi market.”

Al Masaood, with its well-established and trusted reputation for excellence in services and high customer satisfaction, has been a long-standing partner of Bridgestone Middle East & Africa since the early 1970s. This continuing partnership with Al Masaood TBA is a key factor in achieving Bridgestone’s goal to create value for society and customers.

Salah Adib, General Manager, Al Masaood Tyres, Batteries & Accessories (TBA) Division said: “Our strengthened partnership with Bridgestone Middle East enables us to continue bringing innovative and sustainable mobility solutions to our customers. With these new services, we are bringing flexibility and convenience to end users while contributing to the future of mobility. We are looking forward to remaining partners as we serve our customers efficiently.”

Al Masaood Tyres, Batteries and Accessories Division (TBA) is a subsidiary of Al Masaood Group, a highly diversified group of companies and an icon in the UAE’s automotive industry.

Back to All News