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May 13 , 2015

Bridgestone Middle East and Africa launches new POTENZA Adrenalin RE003 tyres, that awakens the sports driver in anyone with any car


Dubai, United Arab Emirates, 13th May 2015 Bridgestone Middle East and Africa has announced the launch of the new POTENZA Adrenalin RE003 tyres, the latest addition to its sports tyre portfolio. At the spectacular event that took place at the Dubai Autodrome yesterday, 12th May, Bridgestone MEA showcased the optimal mix of powerful traction, handling stability and quick initial response combined in the new tyre. Abdo Feghali, Bridgestone brand ambassador and professional rally driver, demonstrated the powerful features of the new RE003 to guests from the media, selected car club members in the country and tyre dealers. 

The new tyre was presented to the delegates at Dubai Autodrome by Mr. Ahmad Eisa Al Serkal, Chairman, Nasser Abdullatif Bin Al Serkal, Mr. Manivannan Lakshmipathy, General Manager, Al Masaood Tyre Division, delegates from Bridgestone’s UAE Distributors along with Abdo Feghali and Mr. Shinya Hisada, Director, Consumer Product Business – Bridgestone MEA. Following the introduction of the tyres, the guests were given an opportunity to experience the performance of the tyres on the track.


“We’re happy to introduce the new Potenza Adrenalin RE003 tyres to the Gulf markets. During the process of developing the POTENZA Adrenalin RE003 tyre, we were eager to develop a tyre that would turn anyone into a sports driver, and we succeeded. We are confident that the new product will be highly appreciated by sport drivers in this region and be welcomed by all the people with a passion for driving”, said Mr. Hisada of Bridgestone.



“It was an absolute thrill to do the test runs together with the Bridgestone team and selected members from the public yesterday at Dubai Autodrome. The driving experience using POTENZA Adrenalin RE003 tyres is exhilarating for anyone with a passion for driving. Maximum control of the vehicle, a quick steering response and braking performance and handling stability are aspects which anyone with a passion for driving dreams of; for a safe and adrenaline filled performance on the road.” added Abdo Feghali.


Bridgestone Middle East and Africa, along with Abdo Feghali, will be at GQ Bar Dubai at the JW Marriott Marquis on Wednesday, 13th May 2015 to celebrate the launch of the new POTENZA Adrenalin RE003 tyres.The Event is open to the public.

The new Bridgestone Potenza Adrenalin RE003 tyres will be available in the GCC markets except KSA from June 1
st 2015 and are offered in 46 sizes, ranging from 15 to 20 inch across Bridgestone Dealing Stores in the GCC.




About Bridgestone Corporation:

Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tyre and rubber company. In addition to tyres for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber, chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.


About Bridgestone Middle East & Africa FZE: Bridgestone Middle East & Africa FZE (BSMEA) is the headquarters for Bridgestone in the Middle East and Africa region. It was set up with the objectives of speeding up decision-making and action and of optimizing regional strategy by identifying market trends close to the region’s customer and market. Bridgestone Middle East & Africa FZE believes in earning the trust and confidence of customers by conducting campaigns to promote and encourage environmental awareness as well as road safety.


About Abdo Feghali:

Abdo Feghali is a Lebanese motorsport racer,winner of 18 Lebanese Championship titles, 4 Middle East Championship titles & a Guinness World Record.  Abdo began his career in 1998; his ever growing passion for motorsports is the driving force  to develop his talent that keeps him at the top of his game. 

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