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Dec 02 , 2015



- Bridgestone’s Tyre Safety and Eco Station (TSES) campaign to run at Morocco Mall from 4th to 6th December 2015


-The campaign aims to reduce the number of road accidents through education on correct tyre care and maintenance


- Dedicated section for children at TSES station for fun activities while parents participate in tyre safety exercises


Casablanca - Morocco, 2 December, 2015 – Bridgestone’s Tyre Safety and Eco Station (TSES) road show is back in Morocco and will be running its educational and awareness campaign on tyre safety from the 4th to 6th December 2015. Visitors will have access to the TSES booth located near the Aquarium at Morocco Mall from 11am to 8pm.


The TSES campaign was developed by Bridgestone Middle East & Africa FZE in 2011 as part of its corporate social responsibility (CSR) initiatives and has since been educating motorists across the GCC and Africa region. In the Kingdom, it is being implemented in partnership with Centre Pneumatique Ibn Tachfine (CPIT), Bridgestone’s authorized distributor in the country.


“In an effort to reduce the number of road accidents in Morocco, this initiative aims to inform and educate motorists on tyre and road safety. We believe awareness is a must on this topic and we at Bridgestone want to ensure this message is spread across the Kingdom,” said Tomoya Sano, President of Bridgestone Tire Sales Morocco SARLAU.


The campaign will educate visitors with practical and effortless steps to enhance safety while driving. Motorists will be shown how to properly check tyre air pressure and tread wear to eliminate the dangers of driving with underinflated or overinflated and worn-out or damaged tyres.


The booth will also host a section dedicated to children where they can have fun with eco-themed drawing activities and face painting while their parents learn about tyre safety.


Abdellah Herdmane, President of Centre Pneumatique Ibn Tachfine (CPIT) said, “Passenger safety is paramount and so creating awareness around the most basic of safety steps like ensuring proper tyre care and usage will have a positive impact on the public and society as a whole. The safety tips we provide on tyres during this event will definitely play a huge role in curbing road accidents.”


The campaign aligns with Bridgestone’s global initiative - “One Team, One Planet”, which encompasses the company’s global environmental activities and aims to bring people and organizations together to identify ways to enhance safety and sustainability.




About Bridgestone Corporation: Bridgestone Corporation, headquartered in Tokyo, is the world's largest tyre and rubber company. In addition to tyres for use in a wide variety of applications, it manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.

About Bridgestone Middle East & Africa FZE: Bridgestone Middle East & Africa FZE (BSMEA) is the headquarters for Bridgestone in the Middle East and Africa region. It was set up with the objectives of speeding up decision-making and action and of optimizing regional strategy by identifying market trends close to the region’s customer and market. Bridgestone Middle East & Africa FZE believes in earning the trust and confidence of customers by conducting events to promote and encourage environmental awareness as well as road safety.

About Bridgestone Tire Sales Morocco SARLAU: Bridgestone Tire Sales Morocco SARLAU (BTSM) is the subsidiary of Bridgestone Middle East & Africa East FZE (BSMEA) based in Casablanca. BTSM was established in 2011 to further strengthen BSMEA business in Morocco with a clear vision to increase its ability to offer higher quality products and services.

About Centre Pneumatique Ibn Tachfine (CPIT): Founded in 1974 at the historical address of 62 Ibn Tachfine Boulevard by the late HAJ Ibrahim HERDMANE (1947-2008). Since 1992, CPIT is the authorized distributor in Morocco of Bridgestone, one of the world leaders for tyres and professional’s favorite brand. Today as it has always been, CPIT’s main objective is to offer its customers a broad range of quality and high technology products that will in addition to generate significant savings will also improve security, road holding and braking while ensuring a timely and efficient provision and great availability which allowed CPIT to move forward, to develop and to grow under the motto: "Work, Seriousness, Honesty"

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