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Mar 28 , 2011

Dubai, March 28, 2011 – Bridgestone Middle East & Africa FZE today announced the launch of the new POTENZA S001 and POTENZA Adrenalin RE002 in Middle East and Africa markets. These two new tyre models developed with the latest technologies and innovative design will enable car owners to experience a new dimension of sports driving. POTENZA is Bridgestone’s premium line of sports driving tyres and since 1979, with the release of the first-generation POTENZA tyre, it has become the tyre of choice for sports racing enthusiasts and sports car owners. The Bridgestone POTENZA brand was born in the spirit of motor racing and developed by Bridgestone to meet the requirements for circuit handling and sports driving. Bridgestone’s product excellence and experience in racing technology has seen the brand as the sports tyre partner for Sports Racing Series such as Formula One, GP2, and the Super GT series. Its leadership is also recognized by world’s manufacturers of high-performance cars which choose POTENZA as the standard tyres on their vehicles. POTENZA S001 takes into a higher state of evolution the performances of its predecessor model, RE050. The tyre maintains stability no matter what the road surface or how extreme the cornering. With factory fitments on the Aston Martin Rapide and Ferrari 458 Italia, the POTENZA S001 clearly meets the challenging demands of both heavier luxury sports cars and the new breed of lighter, extreme sport models. Its main features are: High performance level in both wet and dry condition due to innovative asymmetric pattern design Silent AC block technology for low noise and comfortable drive ECO performance obtained by improving RRC (Rolling Resistance Coefficient) level Available in 68 sizes – 16 to 20 inch rim diameter; from 25 to 55 series (aspect ratio) Another Bridgestone innovative tyre, POTENZA Adrenalin RE002, is the further evolution of the POTENZA RE001 Adrenalin. This streets sports tyre gives enthusiasts the “maximum driving pleasure” even on winding road which dignifies its following features: Sharp handling & quick response Direct steering feel High stability Improved wet performance Aggressive pattern design Lower RRC (Rolling Resistance Coefficient) Available in 55 sizes – 15 to 19 inch rim diameter; from 30 to 60 series (aspect ratio) The new range of POTENZA tyres also enhances the continuing trend of fuel efficient motoring against the previous POTENZA generation. Rolling resistance and pattern noise are reduced, enhancing the driver’s experience and improving the overall impact on the environment. The Bridgestone POTENZA tyres continue to impress sports driving enthusiasts by meeting the challenge of evolving driving experience and realizing the greatest racing-inspired performance of today. Information about distributor contact details for your area is available on the Bridgestone Middle East & Africa FZE website

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