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Aamal Trading and Distribution and Bridgestone open a second “First Stop” auto service centre in Qatar

Jul 27 , 2017

Doha, Qatar – 27 July 2017: Aamal Trading and Distribution announces the opening of its second “First Stop” tyre and auto service centre in Doha in partnership with Bridgestone Middle East.

Located on Muaither’s Commercial Street, the move builds on the success since February of the First Stop centre on Salwa Road, Doha, which has demonstrated that Qatari motorists are highly receptive to an auto tyre and servicing model that is fast, efficient, and highly price competitive. Indeed, this centre has been so popular that there was no doubt about the need for another such facility, offering even more customers the chance to enjoy a convenient automotive servicing experience.

In addition to tyre services, Aamal Trading and Distribution is capitalising on its partnership with Total Lubricants whereby Total will also offer its services through its flagship Rapid Oil Change (ROC) service. Through these oil change centres, Total provides a professional oil change service; this partnership further demonstrates Total’s commitment to enhanced customer service and to providing innovative solutions for Qatari customers.

First Stop customers will benefit from a unique experience through this fully-fledged service centre.

As the flagship retail brand of Bridgestone, First Stop is one of the most successful names in Europe’s hugely competitive retail tyre and auto service sector, operating in 25 countries.

Currently expanding in the Middle East, Aamal Trading and Distribution is working in close cooperation with Bridgestone MEA to bring the tyre giant’s auto servicing brand to Qatar.

Syed Rashid Hassan, General Manager of Aamal Trading and Distribution, said: “We are proud to have launched our First Stop auto centres here in Qatar. We have seen in the five months since opening the first outlet that Qatari motorists really appreciate the convenience, comfort and quality of service which we offer. With our partners at Bridgestone MEA, we have worked hard to deliver an outstanding customer experience to motorists who put their faith in us and I’m pleased to say that the opening of another First Stop centre bears witness to the success of these efforts.”

Emre Palali, General Manager of Bridgestone’s Retail Division, said: “We have been excited to see how quickly Qatari motorists have embraced the concept of a one-stop-shop automotive servicing experience. That they have done so is testimony to the work of our partners at Aamal Trading and Distribution. They have done a magnificent job in delivering the concept of a quick, convenient, easily accessible auto servicing facility that places a premium on the quality of the work carried out and the excellence of the overall customer experience. With the opening of this new First Stop centre, now even more customers, whether they are private motorists or businesses requiring fleet services will be able to benefit from that excellence and convenience.”

The benefit of First Stop to motorists is its ability to provide a convenient ‘one-stop-shop’ model which allows car owners to meet the majority of their everyday motoring needs in a single location. From tyre sales and routine servicing to battery supply and fitting, to wheel alignment, air conditioning and brake pads, First Stop provides a range of services to keep motorists on the move at affordable prices, using a menu pricing system that ensures clarity and transparency before any work is undertaken.

Founded in 1994, First Stop has grown rapidly. With a network of around 2,000 dealers specialising in Bridgestone products, it sells more than 10 million tyres annually and has built a strong reputation on the pillars of Convenience, Confidence, Comfort and Care. The First Stop retail brand made its debut in the Middle East in 2013 and by the end of this year will have increased its network to 34 locations across the region. This expansion will continue with plans for 100 centres to be operational in the near future.


About Bridgestone Middle East & Africa FZE:

Bridgestone Middle East & Africa FZE (BSMEA) is the headquarters for Bridgestone in the Middle East and Africa region. It was set up with the objectives of speeding up decision-making and action and of optimising regional strategy by identifying market trends close to the region’s customer and market. Bridgestone Middle East & Africa FZE believes in earning the trust and confidence of customers by conducting events to promote and encourage environmental awareness as well as road safety.

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